Monday, July 20, 2009

We Market and Cook!

This delicious recipe comes from the kitchen of Kimberly Page. Here's what she has to say:

I made this last night to pour over DeBoles gluten-free pasta and grilled chicken. I also threw on some sliced kalamata olives and sun-dried tomatoes. I used the new Ollo Australian EVOO - it's inexpensive, but bold and fruity.

Had it all with a lovely Zenato Pinot Grigio.

Food Network Basil Pesto:


2 cups loosely packed basil leaves, washed and dried thoroughly
2 tablespoons toasted pine nuts
2 tablespoons freshly grated Parmesan
1/4 teaspoon minced garlic
1/2 teaspoon kosher salt
1/4 cup plus 1 tablespoon extra-virgin olive oil
Freshly ground black pepper to taste

In a food processor, combine the basil, pine nuts, Parmesan, garlic, and salt and puree. While the motor is running, drizzle in the oil until incorporated. Season with pepper to taste. Use immediately or store in the refrigerator with a piece of plastic wrap placed right on the surface of the pesto to prevent discoloration, for up to 3 days, or freeze for up to 1 month.

Tuesday, June 23, 2009

Top Marketing Trends for 2009

I know the year is halfway over but we could all use some great marketing tips!

Here are five that could help you:

#1. Insight and Innovation Key: Insight and innovation are viewed as keys to combat down economic and business cycles. Some 72% of respondents indicated that innovation efforts would stay the same or increase, while 39% say their use of market research will increase in the next year. This is significant given that most marketing experts agree it’s imperative to innovate and mine insights during a recession, Anderson Analytics said.

#2. Customers at Top of List: Basic customer satisfaction and customer retention remained the top two concepts of interest to marketers, followed by marketing ROI, brand loyalty and segmentation. Together, these represent a move back to the core principles of marketing, Anderson Analytics said. Of the 62 identified marketing concepts, faith-based marketing, six sigma, game theory, anti-Americanism and immigration were viewed as the least important.

#3. Green Marketing and Global Warming Lose Importance:
The issue of global warming showed the largest decrease in importance (dropping 14 places in the rankings), while green marketing showed a statistically significant 5% drop.

#4. Marketers “Sick” of Web 2.0: Twice as many marketers are “sick” of hearing about Web 2.0 and related buzzwords such as “blogs” and “social networking” compared with last year’s survey. However, marketers still admit they don’t know enough about it. This was evident in results from a November 2008 MENG social media study showing 67% of executive marketers consider themselves beginners when it comes to using social media for marketing purposes.

#5. Most Opportunity in China and among Boomers:
China ranks as the #1 greatest area of opportunity (53%) for marketers with international responsibility, while India is a distant second with votes from 17% of respondents.

In terms of the best opportunity for customer targeting, marketing execs also still feel that Boomers hold the most promise. However, the perceived importance of Generation X and Generation Y grew significantly compared with 2008 survey results.

(information pulled from Marketing Charts)

If you or your company needs help with implementing any of these tips, give DEA a call!

Wednesday, June 10, 2009

DEA in the Park Record

Click here to read the entire article.

Dering Elliott & Associates increases bookings for Wasatch Powderbird Guides

Marketing Agency Pilots New Website for Heli-ski Operator
Dering Elliott & Associates increases bookings for Wasatch Powderbird Guides

PARK CITY, UTAH – When Wasatch Powderbird Guides sought help promoting its heli-ski excursions to powder hounds worldwide, it turned to Dering Elliottt & Associates (DEA), a Park City, Utah marketing and public relations agency experienced in crafting campaigns for an international audience.

The renowned heli-ski tour operator engaged DEA to create a new website – one that truly conveys the company’s thrilling excursions to the world’s most spectacular and remote mountain ranges. Easier navigation, awe-inspiring imagery, and descriptions of the group’s diverse backcountry adventures characterize the new site. has already welcomed 10,000 unique, adrenaline-seeking visitors. Powder skiers in 60 countries, from Kenya to Poland to Japan, have visited the website since it was launched two months ago.

“We’re seeing considerably more traffic on the new website.” says Rusty Dassing, CEO of Wasatch Powderbird Guides. “Visitors are spending more time exploring which is evidence that DEA’s team succeeded in creating an engaging, user-friendly site for skiers and snowboarders to learn about our excursions.”

The “Dispatches” section provides a compelling way for web users to get a sense of the offerings because of its interactive nature. Guides now report from their excursions and upload photos, enabling web users to monitor the progress of the tours and share the thrill.

"Developing heralds an exciting new growth opportunity for us," comments DEA principal Conrad Elliott. "Our staff members moved to Park City from every corner of the U.S. to take advantage of the outdoor lifestyle here. By marketing clients involved in adventure sports, we can inject our own passion and experiences into the work we produce."

Dering Elliott & Associates is a full-service marketing and communications agency that has been located in Park City, UT since 1983. The company excels at marketing lifestyle-enhancing properties products, and services for its worldwide clients.

Founded in Utah in 1973, Wasatch Powderbird Guides has scheduled heli-ski tours in secluded, backcountry areas of Chile, Argentina, Greenland, Japan, and Turkey. Upcoming ski and mountaineering trips are currently planned for Antarctica, Russia and the Himalayas. In addition to thousands of vertical feet of of untouched powder, guests enjoy luxury accommodations, indigenous cultures, and local cuisine.

Don't Bury Your Head!

Click here to view a PDF of the article by DEA.